Information Collection & Use
Web Form Information:
When you submit information to Excursions of Key West to make a payment or open an account, we may collect personally identifiable information from you that may include your name, address, email address, and credit card number. We do not knowingly collect personal information from persons under the age of eighteen.
Website Usage Information:
We automatically collect IP addresses and website usage information from you when you access any of our online services. This information helps us evaluate how our visitors and subscribers use and navigate our websites on an aggregate basis, including, but not limited to, the number and frequency of visitors and subscribers to each web page and the length of their visits.
We may use information in the following ways:
- To perform the actions for which you specifically provided the information (for example, enabling us to process, validate, and verify purchases).
- To register you as a client and establish an account for you.
- To send you email notifications about our new or existing Excursions of Key West.com products and services, special offers, or to otherwise contact you.
- To enhance existing features or develop new features, products and services.
- To provide advertisers and other third parties with aggregate information about our user base and usage patterns.
- To allow us to personalize the content and advertising that you and others see based on personal characteristics or preferences.
If you purchase a product or service from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email or shipping address) and financial information (such as credit card number, expiration date). We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.
Excursions of Key West automatically receives and records information on our server logs from your browser, including your IP address, cookies, and the pages you request. This data is only used in the aggregate. Excursions of Key West uses information for the following general purposes: products and services provisioning, billing, identification and authentication, services improvement, contact, research, and anonymous reporting. IP addresses are automatically reported by your browser each time you view a web page. IP addresses may be used for various research purposes.
We define a cookie as any string of data that is automatically stored on your computer upon access to our online services. Excursions of Key West employs cookies to assign temporary identification numbers to machines that access our web servers. This information enables us to deliver faster service to our users, prevent Denial of Service attacks on our systems, detect and prevent fraudulent transactions, and assist with awarding proper sales credit to our partners.
All Excursions of Key West cookies are
- of limited duration
- less than 5KB in length
- only visible to Excursions of Key West web servers
- devoid of any personally identifiable information.
What and How Information is Used:
Excursions of Key West may send you email notifications about our new or existing Excursions of Key West products and special offers specific to you. Out of respect for your privacy, you can unsubscribe by clicking “unsubscribe” within the email. You may not opt-out of service-related communications, which are not promotional in nature.
Policy on Information Sharing:
Outside of the vendor who participated in your transaction, we will not sell, rent, share, or trade your personal information to third parties for promotional purposes. It may be necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, if required by law. In some cases, Excursions of Key West may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that is transferred. Excursions of Key West will transfer information about you if we are acquired by or merged with another company.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our website.
The security of your personal information is important to us. When you enter sensitive information such as credit card number on our registration or order forms, we encrypt that information using SSL. We follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
The information we collect about you is stored in limited access servers. We maintain safeguards to protect the security of these servers and your personally identifiable information. We retain personally identifiable information only as long as necessary to complete a purchase, thwart fraud, or provide customer service.
If you wish to subscribe to our newsletter, we will use your name and email address to send the newsletter to you. Out of respect for your privacy, you can unsubscribe by clicking “unsubscribe” within the email.
Links to Other Sites:
If you click on a link to a third party site you will leave our site and go to the site you selected. Because we cannot control the activities of third parties, we cannot accept responsibility for any use of your personally identifiable information by such third parties, and we cannot guarantee that they will adhere to the same privacy practices as us. We encourage you to review the privacy statements of any other service provider from whom you request services.
Company Contact Information:
Excursions of Key West reserves the right to amend this policy as needed. Rev. 07/23/12